A point $O$ is chosen inside the square $ABCD$. The square $A'B'C'D'$ is the image of the square $ABCD$ under the homothety with center at point $O$ and coefficient $k> 1$ (points $A', B', C', D' $ are images of points $A, B, C, D$ respectively). Prove that the sum of the areas of the quadrilaterals $A'ABB'$ and $C'CDD'$ is equal to the sum of the areas quadrilaterals $B'BCC'$ and $D'DAA'$.